16 No. Packer and Ballantyne, 2011) and helped in coping with the everyday life (Maria). Profit from the additional features of your individual account. Magazines, Digital 1068-1079. (1988), The Ulysses Factor: Evaluating Visitors in Tourist Settings, Springer-Verlag, New York, NY. 4 SXSW 2019 EVENT STATISTICS REV9.10.19 MUSIC FESTIVAL OVERALL. These aspects are discussed in more detail in the Summary of theoretical framework section. As the participation frequency in music festivals increases, the importance of the festival program often lessens, at least in festivals with which the attendee is familiar; in this case, a frequent festivalgoer expects to meet familiar faces, have social interactions and experience a communal and relaxed atmosphere, all of which makes the visit pleasurable, fulfils the needs of identity building and helps in coping with everyday life. This is done mainly by social practices that are related to bonding, bridging, sense of community and sense of belonging. [] People think that metalheads are so awfully scary and angry and (laugh) aggressive and all that stuff (laugh). 5, pp. The features and practices of festival fandom and career development were studied using a qualitative approach with interview data. The purpose of the study is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. and Shankar, A. Don Smiley, the CEO of Summerfest, which takes place over 11 days each year in Milwaukee, says his organization has adapted to changing times to keep the annual event relevant. world relating to economic and political issues as well as In the case of frequent music festival attendance, the fan interest is the music festival experience in its entirety: live music, festival community, communal and relaxed atmosphere, as well as the liminality of the festival experience, when one's economic and social status, and everyday worries are left at the festival gate. Aggregate Attendance: 750,000. 2, pp. Furthermore, Finns' attitudes, tastes and perceptions of festivals have not changed much along the years (see the report on the longitudinal Finnish Festival Barometer research in 20142018, Kinnunen et al., 2019b), except 2020 when the COVID-19 pandemic caused the cancellation of summer festivals. They dont need the grind of touring anymore. (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. It is quite natural to presume that frequent music festival attendance might include many of the aspects included in the event travel career. industries; and "Economy and Society", which 32 No. Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. Look up music festival near me, and youre likely to find one within at least a few hours drive. Get in touch with us. This statistic is not included in your account. Our customer base is really eight to 80 [in age], Smiley says. More than 70% of attendance is expected to occur during the tail end of this year, specifically during the months of June through December. 119-150. Summerfests 2019 roster included Lionel Richie, The Killers, Jennifer Lopez, Billie Eilish, Lil Wayne, Snoop Dogg and The Nationala diverse enough group that does not rely on one genre or type of artist. 1, pp. Based on music festival demographics, their average age is 32, and they are more likely to be male (59%) than female (41%). and Barroso, J. Attendance: 125,000 people. Its very artist-focused., While the overarching trend of consolidating music festivals under corporations has not touched some of the nations oldest festivals, it has affected the way audiences experience other events. 105-126. Dec 2020 - Jun 20221 year 7 months. As a Premium user you get access to the detailed source references and background information about this statistic. (2013), Social worlds as a framework for event and travel careers, Tourism Analysis, Vol. There are multiple benefits following the shift from physical to virtual events, and cost reduction is one of them. The ideal entry-level account for individual users. Taylor Swift's Reputation Stadium Tour is the highest-grossing tour in the US and North American history, grossing $266.1 million. This means that frequent attendees understand how important it is for the overall festival experience that they contribute to the festival atmosphere. Cavicchi, D. (1998), Tramps like us: Music and Meaning Among Springsteen Fans, Oxford University Press, Oxford. 10 No. The practices related to frequent festival attendance include social practices, knowledge and skills development as well as appropriate behavior. As a Premium user you get access to background information and details about the release of this statistic. Instead, as the participation frequency increases, skills and knowledge about the characteristics and practices of festival attendance and music festivals will increase accordingly. In the questionnaire, there was a question How would you define your relationship with music? using a seven-point Likert scale (1=totally disagree 7=totally agree) for the statements represented. In respect to social aspects, festival communitas and social dimensions of festival attendance are recognised (Quinn and Wilks, 2016), but in the case of festival fans, the sense of belonging extends beyond the festival timeframe and it is currently undervalued. Getz and Andersson (2010, 2020) argued that progress in an event career is first and foremost dependent on the level of involvement. 38 No. Getz, D. (2008), Event tourism: definition, evolution, and research, Tourism Management, Vol. 163-173. Gardner, 2004). D.Soc.Sc Maarit Kinnunen is a freelance festival researcher. The relaxed attitude was necessary to enjoy the festival and to keep oneself and others in a good mood. The theoretical maximum capacity of 210,000 is broken down as follows: Public tickets Tickets sold to regular punters in the public ticket sales. 46 No. 15 No. 3 No. Hence, the idol was not the object for fanaticism or social contact, but it created the circumstances and atmosphere that facilitated the sense of belonging between the members of the audience. Getz, D. and Andersson, T. (2020), Testing the event travel career trajectory in multiple participation sports, Journal of Sport and Tourism. Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. For instance, one might start attending festivals in different locations or countries, or attending festivals alone might become a new practice. Are you interested in testing our business solutions? Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. 127-140. Now that you have an idea of what the typical hardcore festie is like, here's why it matters: Singapore. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). Fan practices include the production of fan culture, like writing fan fiction and communicating on the Internet about the fan interest, as well as consumption practices like collecting items related to fandom or attending events, and travelling because of it (Bolderman and Reijnders, 2017; Duffett, 2013, 2014). Here, its, Have you been to Coachella? In the United Kingdom, its, Have you been to Glastonbury? Chirinos says. Benefits like enjoyment and pleasure were gained from attendance, also well-being and getting energy for everyday challenges through social festival experiences (see also Meretse et al., 2016). 0000000596 00000 n Luonila, M. and Johansson, T. (2015), The role of festivals and events in the regional development of cities cases of two Finnish cities, Event Management, Vol. and Fouts, G.T. Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). Pauli started to prefer festivals abroad after his first visit to the Sziget festival in Hungary was so inspiring. Write to Mahita Gajanan at mahita.gajanan@time.com. The survey was distributed by ten large music festivals ranging from jazz, pop and rock, to rap and metal, that altogether attract annually over half a million visits. 2, pp. Clicking on the following button will update the content below. Statista. on two sectors: "Media and Technology", updated Lamont et al. (2014), Popular Music Fandom: Identities, Roles and Practices, Routledge, New York, NY. First, a music festival attendee might be a fan of an artist. Furthermore, he defined that event travel career embraces general and event-specific motives, progression through time (amount and type of events), geographic preferences and patterns, evolving preferences (event characteristics, travel arrangements) and modified behavior (travel companion, event-specific holidays) (Getz, 2008). 0000002421 00000 n Creating a stir: the role of word of mouth in reputation management in the context of festivals, Unraveling mechanisms of value cocreation in festivals, An examination of serious participants at the Australian Wintersun festival, The experience economy approach to festival marketing: vivid memory and attendee loyalty, Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Understanding hallmark event failure: a case study of a Swedish music festival, Participation in Leisure Activities: Changes in Cultural Participation 2017, The impact of music festival attendance on young people's psychological and social well-being, The social world and event travel career of the serious yoga devotee, The Ulysses Factor: Evaluating Visitors in Tourist Settings, Inferring travel motivation from travelers' experiences, Developing the travel career approach to tourist motivation. 43 No. Overall, Mintel estimates the value of the UK music festivals and concerts market to be worth just over 2.6 billion in 2019, up from 2.46 billion in 2018. 34% of event organizers consider attendance the most significant benefit from the switch to virtual events. sports and entertainment. Please do not hesitate to contact me. Photo Credit: Carlos Alfonso One week following the. You need at least a Starter Account to use this feature. According to our findings, frequent festivalgoers are aware of the importance of their practices for festivals. All in all, the increase in skills and knowledge made the festival attendance easier and more enjoyable, reducing attendance-related stress. Festival fans interviewed used a considerable amount of money and leisure time for festivals, especially during summer. Highlights of Live Nation's fourth quarter and full. 3, pp. [Online]. 106, pp. Getz (2007) applied the TCP approach and serious leisure conceptualization (Stebbins, 1992) to event tourism, arguing that an event career is involved when there is a frequent event visitor who desires for more, craves for uniqueness and hopes for an increasing challenge. Pearce, P.L. Past festivals 2009. Each year, the company offers a Festival Passport that gives audiences access to more than 100 festivals starting at $999. 1, pp. Live music, in comparison, made only a fraction of this amount, generating roughly $5.5 billion the year before the pandemic started. 4, pp. 135,000 plus the potential for a further 7,000. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. 0000045572 00000 n Live Nation also controls, or partially controls, festivals like Lollapalooza and Austin City Limits, among several dozen others. This consideration implies that organisers could benefit from frequent festivalgoers' expertise and willingness to participate in the festival's development practices both in marketing and management. Knowledge, on the other hand, was an essential part of music fandom but it was not present in music festival fandom in the same way as in artist or genre fandom, where knowledge was tested and sometimes even a prerequisite for respect and approval from other fans (Sinclair and Dolan, 2015). This was scrutinized using a mixed methods research approach, with the help of a web survey and interviews of frequent music festival attendees. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. non-commercial websites. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 251-268. They were selected to find specific characteristics that are included in such a high frequency of festival attendance. Music festivals in 2018 were attended by 23% of Americans. Music itself has changed, as well, making festivals a bigger attraction for listeners. Pearce, P.L. 27 No. The 2019 conference was based on the theme of 'Non-Communicable Diseases: A Crisis in Slow Motion', where delegates were given the . Regarding fandom, this is the fan interest, whose depth or psychological connection (PCM) defines the intensity of fan practices. As a Premium user you get access to the detailed source references and background information about this statistic. Hill, R.L. Prentice, R. and Andersen, V. (2003), Festival as creative destination, Annals of Tourism Research, Vol. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. 16 No. daily and featuring the latest statistics from the media, Lexhagen, M., Lundberg, C. and Chekalina, T. (2019), Traveling in the footsteps of ABBA, The Journal of Popular Culture, Vol. Professor PhD. Furthermore, it was proven that the PCM introduced by Funk and James (2001) does not necessarily apply only to sports fandom, but it has useful conceptualizations for festival fandom as well. Regarding the artistic offer, the festival field in Finland can be seen as a thriving context, when hundreds of not-for-profit and for-profit organizations produce artistic content throughout the country (Amberla, 2013). Pink is the number one touring artist of 2019 worldwide with a tour gross of $215.2 million. The most important behavioral aspect was the essence of socializing. Furthermore, being able to control one's own alcohol consumption meant that the festivalgoer was able to see the performances, and not to miss them as Pekka illustrated: Sometimes it happened that an evening was kind of totally blacked out since you had drunk so much that you didnt remember anything of the evening's program, but nowadays it is fortunately really rare. LiveFIN (2020), Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], 11 December, available at: https://www.livefin.fi/festivaalibarometri2020/ (accessed 5 January 2021). We cover all genres of music. The purpose of the present study was to find out how festival fandom and career development were involved in frequent music festival attendance. Month Held: September. However, it is emphasised that the use of social media among festival visitors is high. Location: Del Mar, California. Campers organized activities like football and frisbee and all kinds of drinking games (Pekka), which made socializing and getting to know each other easier. For artists, appearing at music festivals is an easier way to make money than depending on record sales or long tours, says Rishi Bahl, a musician and marketing professor at La Roche College in Pittsburgh, Pa. As record sales saw a steep decline in the early- to mid-2000s thanks to the growth of digital music, artists began depending on touring to earn money. Its essentially kind of drowned out in many ways because everybody is picking up on this concept. Chart. Social practices include bonding, bridging, the sense of community and belonging (cf. Modern music festivals in the U.S. grew out of the establishment and ethos of Woodstock. And alongside their rise in popularity, hundreds of smaller, niche or genre-specific festivals have flourished. Nordvall, A. and Heldt, T. (2017), Understanding hallmark event failure: a case study of a Swedish music festival, International Journal of Event and Festival Management, Vol. In music festival fandom, knowledge was in-depth information about the favorite festival and music festivals in general, both in Finland and abroad. 29 No. High attendance in music festivals, in turn, was a manifestation of festival fandom. (2009), An examination of serious participants at the Australian Wintersun festival, Leisure Studies, Vol. and Moital, M. (2018), Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Tourism Management, Vol. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 1, pp. For instance, the three-day Ruisrock festival had 105,000 visits in 2018. Nonetheless, its approximately two million visitors in 2019 granted it a sizable margin to the roughly 750,000 festival fans visiting Polish Pol'and'Rock festival in 2019. ", Statista, Largest music festivals in the United Kingdom in 2019, by audience capacity Statista, https://www.statista.com/statistics/1101275/largest-uk-music-festivals/ (last visited March 01, 2023), Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph], Statista, March 3, 2020. Kinnunen, M., Homi, H. and Honkanen, A. 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